| # | Competitor | Outputs | ✓/6 | Recurring industry report | Vertical-specific benchmark | In-product customer analytics | Free diagnostic tool | 1:1 customer advisory | Branded content / podcast / newsletter | Current team | Open roles (customer-insight relevant) |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | PhorestSalon-first · reference modelFULL STACK | Phorest Benchmarking Report Consumer Insights Report Phorest Benchmarking Platform (in-product peer comparisons across 10 KPIs vs 10,000+ salons) Salon/Spa Benchmark Tool (free, email-gated) 1:1 Benchmark Reviews (via Salon Success Manager)* Phorest FM / The Salon Owner's Podcast (Season 9) | 6 | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
4+ visible Dept: Data Analytics Reports to: CPO + Dir. CS Titles: Lead Data Analyst; Data Analyst (×3) *1:1 Benchmark Reviews referenced as CSM-delivered in blog post (phorest.com/us/blog/phorest-insights); dedicated /benchmark-reviews/ marketing page returns 404. Service exists, marketing doesn't.
|
1 open
Data Analyst — Salon Reporting (mat cover)
|
| 2 tied on ✓ |
ZenotiEnterprise medspa · CDO-led | Medspa Benchmark Report The Check-In (editorial) Growth Dashboard (in-product) | 4 | ✓ | ✓ | ✓ | — | — | ✓ |
3-4 visible + CDO org Dept: Data & Analytics Led by: Chief Data Officer Titles: CDO; Sr. Mgr Analytics; ABM Analyst; Managing Editor |
0 customer-insight open
Sales Analytics Lead filtered out (internal-only)
|
| 3 tied on ✓; more outputs, smaller filled team |
BoulevardSalon/medspa premium · $80M Series DBUILDING FAST | Boulevard's Best: Bite-Sized Benchmarks Salon Industry Trends Average Med Spa Revenue ROI Calculator (free, ungated) Last Client of the Day (podcast, launched Sept '24) | 4 | ✓ | ✓ | — | ✓ | — | ✓ |
≥1 filled, growing Dept: Data Analytics + new Product Intelligence team Led by: Director of Data Analytics Note: Analyst benchmarks today authored by Content Strategy Director — awaiting analyst takeover LinkedIn public scrape gated; exact filled count unverified
|
3 open
Sr. Customer & Industry Insights Analyst
Staff Data Analyst (Product Intelligence) Staff Analytics Engineer |
| 4 tied on ✓; medspa-relevant |
NextechAesthetics/plastic surgery EHR · medspa-relevant | 5 Generations of Aesthetics Patient Personas (whitepaper) Advanced Analytics (in-product, peer benchmarks "from practices just like yours") Practice Performance Consulting (named 1:1 advisory) Aesthetically Speaking (podcast, multi-season) | 4 | — | ✓ | ✓ | — | ✓ | ✓ |
2-3 visible Dept: Enterprise Analytics + Data Services Filled: Sr. Data Analyst, Enterprise Analytics (Allison Pruter) Customer-facing analytics powered by Data Services team — less LinkedIn-visible. 4 open reqs suggest scaling phase.
|
4 open
Sr. Data Analyst, Enterprise Analytics
Data Engineer II Manager, Data — Cloud Services Tier 3 Integration Specialist — Data Services (supports Advanced Analytics & DataMart customer product) 5 internal Finance/Sales-Ops roles filtered out
|
| 5 | GlossGeniusBeauty/wellness booking · SMB | Glossed (annual) AI Growth Analyst (GA product) ROI Calculator (free) | 3 | ✓ | — | ✓ | ✓ | — | — |
4+ visible Dept: Data / Analytics Titles: Data Analytics Manager; Sr. Data Analyst (×3); Dir. Brand Marketing (report sponsor) |
0 visible |
| 6 | VagaroSMB salon/spa/medspa | Vantage Report Barber & Beauty Employment Business Health Check (free) You Know What I Mean (CEO podcast, launched Nov '25) | 3 | ✓ | — | — | ✓ | — | ✓ |
≥1-2 filled Dept: Data Intelligence (literal name) Filled: BI Manager (Teresa Baral); Sr. BI Analyst (open) LinkedIn public scrape gated; exact filled count unverified
|
1 open
Sr. BI Analyst, Data Intelligence
|
| 7 tied on ✓; medspa-relevant |
PatientNowAesthetics/medspa EHR (envisionNow) | KPI Dashboard / Insights Hub (in-product, with predictive insights) ROI Payments Calculator (free) True to Form (podcast, 8 seasons, biweekly) | 3 | — | — | ✓ | ✓ | — | ✓ |
0 LinkedIn-visible Dept: Embedded — no dedicated customer-data function Where it lives: Marketing/Demand Gen (Kimberly Gamble) + Product/Eng under CTO (Prakash Bhandari) 9 targeted searches for Director/VP/Head of Data/Analytics/Insights/BI returned zero data-titled leaders. Executive team has no CDO/CAO/VP Analytics. Analytics positioned as a product feature, not an org.
|
0 customer-insight open
Sr. Analyst, Revenue Operations filtered out (internal RevOps)
|
| 8 tied on ✓; medspa-relevant |
SymplastPlastic surgery + medspa EHR | Advanced KPI Analytical Dashboard (in-product) Practice Analytics — 1:1 KPI consulting (named department + role) The Aesthetic Blueprint (podcast, Spotify) | 3 | — | — | ✓ | — | ✓ | ✓ |
2-3 visible Dept: Practice Analytics (literal department name, per press release) Led by: Sr. Practice Analyst (Randy Torban, ex-AtlasKPI) Filled: Sr. Practice Analyst (Torban); Practice Analyst (Vivian Gomez-Willinger) Customer-facing — Practice Analysts consult with practices on KPIs/optimization. Reports likely into Customer Success.
|
0 customer-insight open
1-4 total open roles across boards; none data/analytics/insights
|
| 9 | PodiumAI OS for Aesthetics · multi-industry | State of Business Texting Local Business Trends SMB Online Review Trends Online Reputation Grader (free) | 2 | ✓ | — | — | ✓ | — | — |
~15 visible Dept: Data Science & Analytics Led by: Director, Data Science & Analytics Reports to: SVP Business Applications |
1 open
Sr. Data Scientist
Sr. Data Analyst, Sales filtered out (internal-only)
|
| 10 | MindbodyFitness/wellness · 40K+ businesses | Wellness Index Analytics 2.0 Comparative Analytics (peer benchmarks + AI summaries) | 2 | ✓ | — | ✓ | — | — | — |
3+ visible Dept: Business Insights (internal consultancy model) Titles: Sr. Business Insights Analyst |
1 open
Lead BI Analyst, Customer Experience
Financial & Operational Analytics Lead filtered out (internal-only)
|
| 11 | MeevoSalon/spa software · Millennium Systems Intl | Smart Centers (in-product analytics + 150+ reports) Coffee Talks (video/podcast series, since 2021) | 2 | — | — | ✓ | — | — | ✓ |
2-3 visible Dept: Data Engineering (no named customer-insights org) Led by: Sr. Director, Data Engineering Reports to: VP Software Development (Brent Olson) Customer-facing analytics delivered as product features (Smart Centers, BI app, multi-location reporting shipped 2025), not a standalone insights team
|
0 customer-insight open
5-6 total open roles; none data/BI/insights/analytics
|
| 12 | MangomintSalon/spa software · acquired The Salon Business 2024 | Mangomint Highlights (in-product year-in-review) Marketing 100 (podcast, 60+ episodes via The Salon Business) The Salon Business (blog/newsletter, ongoing) | 2 | — | — | ✓ | — | — | ✓ |
1 visible Dept: Content & Community (customer-facing) Led by: VP Content & Community (John Hallberg, founder of The Salon Business, acquired 2024) Customer-facing "insights" surface is The Salon Business — content/education, not data products. No dedicated customer-insight analyst.
|
0 customer-insight open
Internal Marketing Data Analyst req filtered out; Trey Carnes is internal data engineering
|
0 ✓: OptiMantra, Prospyr — neither has any qualifying customer-facing data/insights output.